soup

This article describes a famous Armenian chef who uses only the best of the freshest ingredients to make the soup, and he has almost harsh requirements for his own restaurant environment and his staffs, and even for those who buy his soup, he also has a strictly bound.  The article 4 to 6 depicts his attitude towards the customer.“I tell you, I hate to work with the public.  They treat me like a slave.  My philosophy is: The customer is always wrong and I'm always right.  I raised my prices to try to get rid of some of these people, but it didn't work."  And he is very particular about the tastes of all kinds of soups, but also he has a well aware for a lot of the ingredients, he put all his time in making perfect soups, "At home, I have several hundreds of books. When I do research, I find that I don't know anything.  Like cabbage is a cancer fighter, and some fish is good for your heart but some is bad.  Every day, I should have one sweet, one spicy, one cream, one vegetable soup — and they must change, they should always taste a little different."
In the comedy show, a new soup restaurant opens with soup that everyone loves. But the owner, dubbed "the Soup Nazi", is eccentric and wants everyone to follow a strict ordering procedure.  Both Jerry and Elaine make mistakes ordering and are angry when they aren't allowed back.  also, there is an interest point that Jerry acted as a stranger to his friend in order to get the soup.  
From the last description of article, I found that Mr. Yeganeh was a very uncomfortable chef and the customer would complain about his rudeness, but the guests would still come to buy his soup, because it was undeniable that the soup he had made was the best.
and author use sense to describe the place, there is no advertising aside from a flashing neon sign in the window with the names of the soups he is selling, what the author does describe is the mouthwatering aroma hanging so thickly in the air, you could take a bite out of it. that is so wonderful.